Geterbrewed manage Brexit for brewers ingredient supply


We have made significant investment in preparing for Brexit, the aim was to put the business in a place that would allow it to continue to supply brewing ingredients and equipment as we did before.

The EU & UK governments leaving the negotiation of the deal to the last minute meant that we had to plan for a dooms day scenario which required huge investment to hold brewing ingredients stock in a UK & a European warehouse ensuring that we had enough stock to last a few months while we worked out what way the new laws and rules would work.

We took the step of setting up an EU registered company and took on a new warehouse space in Dundalk. The finer points of the deal still haven’t fully been worked through but we have both locations operational and we are selling brewing ingredients across the EU.


Geterbrewed being based in Northern Ireland and part of the United Kingdom now in fact puts us in a very unique position because of the Northern Ireland Protocol. Effectively it seems we may have the best of both worlds but the level of bureaucracy and red tape paperwork has placed an addition workload on us. So we have had to recruit more staff and re-divert staff from other roles to ensure we have the correct resources to manage this new way of working. The government did set up a goods movement scheme for Northern Ireland called the Traders Support Service to help businesses but we went a step further and recruited a full time customs officer to ensure we are fulfilling our legal obligations and ensuring most importantly we show our customers we value them and want to keep their business.


There is no changes in how we move goods from NI to GB although when we bring goods from GB into NI they are split into two categories “at risk” and “not at risk”, so if the brewing ingredients are to remain within the UK then no tariffs are paid but if we intend to sell them into the EU then we will have to pay EU tariffs. The key point to note here is we can still trade, yes our company will have to make declarations and pay some tariffs but we can trade as we did prior to Brexit.

We have built a new purpose made goods in area/office facility and every delivery we receive is booked in with full traceability, at this stage all goods are labelled as GB or EU goods to allow us to identify when goods need cleared. We have upgraded all of our computer systems and installed new servers both physical and cloud based to deal with all the extra paperwork, when all details are available we will seek to automate a lot of this with computer programs. 


Our key distribution partners are global companies with facilities in multiple countries so we can choose when ordering if its best to bring goods in from UK , EU , Rest of world, this means if we manage the flow of ordering correctly for each region we can minimise the impact of tariffs


Delivery companies have had some difficulties, our small parcel haulier DPD announced they wouldn’t be shipping into Europe but we had been working on a new premium shipping option with DHL so we launched it to allow us to service our European customers, we have set the DHL shipping solution up to be able to do full digital customs clearance. We recently recruited a full time php coder to write code to improve the user experience on our website, he has been able to integrate a new World Wide Shipping solution for Geterbrewed. We can now offer express shipping solutions serving over 220 countries. 


Our new DHL delivery service cost is volumetric based on weight and size , they have multiple different service levels but we want to highlight their premium shipping options, if you need a parcel next day we now have World-wide options for that service. 


When loading the Dundalk warehouse we noticed it difficult to get full load transport and also have noticed that the pallet network has slowed down, we are able to ship full loads and pallets via our courier but the requirement for all the extra paperwork has slowed that process a little. Currently trade within Ireland hasn’t been affected but going to UK the pallet delivery times is a little slower and pallets moving within the EU being hit with a few days delays. 


We have experienced some companies refusing to ship personal items we have bought online and found that frustrating so we wanted to provide a service to our customers that would see things managed in these times with the aim of actually improving speed and service level. Never before have we registered with so many government bodies nor have we attended so many zoom meetings, presentations , not to mention the reading of books on Ecoterms, rules of origin & how to classify goods via commodity codes.

It’s been a really challenging time but we want to reiterate we are prepared and we can supply you. We value our customers and love what we do so we will navigate through this. If you need any assistance or further explaination on how we are set up for Brexit don’t hesitate to get in touch.


Geterbrewed see this an opportunity for growth and we look forward to welcoming all our new customers and not letting this affect how we deal with our valued existing customers no matter where you live or indeed if you supported Brexit or not.

We’re just happy to have managed to keep trading thought it all and look forward to the opportunities this brings us. 


Homebrewers

https://www.geterbrewed.com/

https://www.geterbrewed.ie/


Commercial Breweries 

https://www.geterbrewed.com/micro-brewery/

https://www.geterbrewed.ie/micro-breweries/

The Irish Brewing Industry

We love what we do and we want to help grow the Independent Craft Beer Movement in Ireland, our thought on how we can help is to put the beer first.

To put the beer first we need to help brewers make the best possible beer they can, Geterbrewed try our best to source and supply the best possible ingredients possible. We have started to distribute brewing ingredients to the majority of the breweries throughout Ireland, we now want to use the connections we have to provide technical support and further education.

Our first brewing seminar saw the following talks, I’ve attached all the slide shows for reference ;

Wild & Sour Beer Science or Art? by Robert Percival

https://www.geterbrewed.com/pdfs/WildSourBeer.pdf

Base & Speciality malts and the flavour impact by Colin Johnston

https://www.geterbrewed.com/pdfs/GeterbrewedIrelandSeminar.pdf

Process tips & tricks in Mashing & Boiling by Carl Heron

https://www.geterbrewed.com/pdfs/MashingBoiling.pdf

Yeast Flavour & the Evolution of beer Styles by Robert Percival

https://www.geterbrewed.com/pdfs/SeminarYeast.pdf

The Old & The New Getting your best from your finings by Sarah Young

If you have recommendations for what you would like us to cover in our next seminar please drop us an email at [email protected]

Thanks for the support, we genuinely appreciate it

Jonathan

From the Attic to the warehouse

From the Online Homebrew Shop based in our Attic at home to the Brewery Distribution Warehouse

geterbrewed logo

We are in business five years and wow it’s been a journey, thankyou all, genuinely thankyou its been amazing…….so…….

Why start a Homebrew shop?

We both loved brewing beer and wine at home and wanted to be able to buy great quality wine kits and a diverse range of beer ingredients from our local homebrew shop, we found the selection locally to be more based on simple kits and no all grain ingredients, we wanted to experiment with premium quality wine kits and try our hand at brewing beer from scratch not just extract kits. So we started writing a business plan for selling our own and researching if there was in fact a homebrew wholesaler. We started with an Irish Homebrew company but quickly realised they weren’t a real homebrew wholesaler so we opened accounts with a few of the UK wholesalers and started to sell brewing ingredients and equipment online.

It was really difficult to start with, how do you get the attention of the homebrew community, how do you know what to stock and how do you compete with what appeared to be a ‘homebrew cartel’ in Ireland, the key to our success in my opinion was to focus on the customer and the quality of the ingredients, so we put the home brewer first. Look I’ll be honest it was a steep learning curve and we didn’t always get it right but that helped us learn and are very proud of our business now. We supply a lot of the local homebrewing community and we also supply a large number of breweries

The Home brew website?

It has evolved from a basic online home brew store to a Microbrewery Equipment & Brewery Ingredient supplier. There is so many funny stories about the website in the last 5 years but we have always tried to make the Geterbrewed website the most user friendly in the industry. Our friend is our web developer and even though it has grown beyond all of our expectations he stills oversees its running but has other professionals that now help out. When he took a stroke at 34 and we went to the hospital with the Ipad to get a few issues fixed it shows you how dedicated he was and how utterly obsessed we were with our homebrew business… thats a true story… we eat sleep and breath this business

 

What sets Geterbrewed apart?

  • The Service
  • The Education of home brewers
  • We cater from Hedgerow brewer to Pro Brewer
  • The custom recipe builder – we wanted to do this right from the start and we now have successful set it as the best-selling service in the UK & Ireland

Geterbrewed set out to start a homebrew revolution on the 1st of April 2013, five years later we have evolved somewhat and have been blessed with success, we want to personally thank you all for your support, without homebrewers and microbreweries supporting us we wouldn’t exist.

It all started in our attic at home, we bought a range of beer kits, cider kits and wine kits and some really basic brewing equipment. When we got fed up walking up and down into the attic we moved to the garage and then moved to Hillstown Farmshop and partnered with the Logan’s, we launched our own brewery and set up a warehouse at the rear of the shop, we are very grateful to Nigel and his family for our time at the shop, we created local employment and started to move into supplying breweries, now we have an 8000 square foot warehouse very close to the shop, we couldn’t expand any further at the back of the shop and with us now selling 1000’s of tonnes of malt we had to move…we still have a small shop presence at Hillstown also

What’s next for Geterbrewed?

We will continue to offer the freshest brewing ingredients we can, we have recently started to sell Microbrewery equipment and now install fully operational breweries, we installed a brewpub In County Offaly last week and we have a new Brewery just ordered this week for Worchester in the UK, we really love what we do and can’t really thank you all enough for allowing us to work with you.

Geterbrewed will grow & build on our exclusive relationships with key suppliers, we have built strong relationships with Crisp Malt, Lallemand Yeast, Hop Farmers and UK & Global Homebrew wholesalers. We have exciting projects ongoing with Brewiks Microbrewery Equipment and we are driven to grow our business further.

Gin and Distilleries…yes as if we haven’t enough on….

Without giving too much away we have some really exciting plans and we will continue to keep our focus on you the customer, we put your first, we thankyou for the support, our staff thankyou for your support and we promise to keep investing in the business and to keep generating local employment.

Finally, I have experienced some amazing things with this business and met and made some incredible friends. We have travelled to source the finest ingredients across the globe and we are very grateful for the team we have, we have an awesome set of staff and they love what they do, thanks for joining the revolution and please stay with us on this journey!

WE REALLY APPRECIATE YOUR SUPPORT!!

The GEB Crew